This Spring/Summer fashion is coming from the Rising Sun. Essential conceptual and hybrid. Aloye is a project of fashion and design launched in 2011, it comes from a combinated concept of experimental style and pop aesthetic.
Conceived, designed and created by a collective of designers with roots in web development, graphics print, cinema and interactive media, Aloye is a fashion collection made entirely in Japan. Aloye winks its cool and fresh eye to the essential graphics and pop perspective.
Polka dots and stripes, cotton and jersey, jacquard and bicolors and flashy represent the Spring/Summer season 2013 according to Aloye. That’s the perfect collection for those who prefer to go straight to the point of fashion, making independent choices with a linear aesthetic.
Check out the official website Aloye.jp