So, of the two of us, who is a person of colour?
ITALY The main dictionaries (like for example Treccani) explain that “color carne” (flesh-coloured) is “a pale pink color, similar to that of human flesh”. Two communication professionals, co-founders of Bold Stories, have recently worked on this crazy but also common expression. Their reflection and research became an advocacy project to “change color to flesh color, from pink to all the colours of humanity.” We then thought of a poem, À mon frère blanc by Léopold Sédar Senghor, which demonstrates the absurdity of another “toubab” expression: person or population of colour. With words we think, we communicate, we create culture, we make politics, we build society. We must take extreme care of them. Long live those who question themselves, long live critical thinking which frees us from preconceptions, which helps us deconstruct the “norm”.