1.5 million New Yorkers live in poverty


NEW YORK In the heart of midtown Manhattan, there’s a community that helps hungry and homeless New Yorkers: the Crossroads Community provides food, shelter and support to break out of the cycle of poverty. Their new advertising campaign – created by Saatchi & Saatchi Wellness agency and with the collaboration of illustrator Mike Perry – is now in the streets of New York City and has captured our eyes, too.

Crossroads Community – Street Fare
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA


Site: crossroadsnyc.org | Facebook: Xroadsnyc | Twitter: @xroadsnyc | Instagram: @xroadsnyc

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