“Amor ao bairro” (Love the neighborhood). Vila Brasilândia, (North of) SÃO PAULO – January 2012
SÃO PAULO BOA MISTURA’s project LUZ NAS VIELAS has been carried out in Vila Brasilândia, during January 2012. The project is part of the CROSSROADS series: Boa Mistura’s Participative Urban Art Interventions to modify rundown communities using art as a tool for change and inspiration. Between the 4th and 16th of January BOA MISTURA had the opportunity to live in Brasilândia, hosted by the Gonçalves family, having this way direct contact with the community. After preliminary studies and analysis, the defined framework are the narrow and winding streets that connects the urban net, known as VIELAS and BECOS. The dialogue with residents and their active participation has been decisive for the Project. “BELEZA”, “FIRMEZA”, “AMOR”, “DOÇURA” and “ORGULHO” – (Beauty, Firmness, Love, Sweetness, Pride) – are the concepts chosen by the collective for the interventions. LUZ NAS VIELAS has been made possible with the sponsorship of the Embassy of Spain in Brazil and the collaboration of Singapore Airlines, Montana Colors and the Spanish Cultural Center in São Paulo.
BOA MISTURA – CINCO CABEZAS, DIEZ MANOS, UN SOLO CORAZÓN (5 heads, 10 hands, 1 heart) – is an urban art group formed at the end of 2001 in Madrid, Spain. The term “Boa Mistura”, from the portuguese for “good mixture”, refers to the diversity of perspectives of each member. Distinct visions which complement each other, and combine to create something unique and coherent. The collective is composed by the Architect Javier Serrano “Pahg”, the Civil Engineer Rubén Martín “rDick”, Pablo Purón “Purone”, graduated in Advertising and Public Relations, and two Fine Art graduated: Pablo Ferreiro “Arkoh” and Juan Jaume “Derko”. The group works mainly on the public space, and have developed projects in South Africa, Norway, Berlin, Sao Paulo or Río de Janeiro. Boa Mistura have taken part in exhibitions in art galleries such as the “Museo Reina Sofía”, “Casa Encendida” and the “Museo DA2”. They have collaborated with foundations like ONCE, Red Cross, Oxfam and Antonio Gala, and given lectures at universities such as Madrid, Seville, Cuenca or Alcalá de Henares. Click here to see all their PROJECTS.